Learning from experiments

ex‧per‧i‧ment /ɪkˈsperəmənt/ [noun]

  1. a scientific test done to find out how something reacts under certain conditions, or to find out if a particular idea is true
  2. a process in which you test a new idea or method to see if it is useful or effective

My week started out on a high when I published my first e-book on Sunday night (read I exported to pdf, set up for download on my blog and announced on Instagram and Facebook!). It’s 2017 guys, that’s all it takes to become an author! An e-book author! Hahahahaha….

So, I’m an author now! **grinning from ear to ear**


But my high quickly became a low on Monday evening when I realized something was wrong with my download set up, and more than 100 people might have downloaded my E-book without helping me achieve my secondary goal of growing blog subscribership. I’m interested in growing subscribership simply because I know there are a lot more people out there who could benefit from what I share here on the blog.

I was inconsolable for a couple of hours, until I was reminded of a concept I had read about approaching your goals as experiments!

This was a powerful mindset shift for me, and not only did I immediately feel better about what had gone wrong, I also immediately focused on learning the ’cause’ and ‘effect’ of my results; and I became more open to trying again by tweaking a couple of variables, and seeing if that takes me closer to my desired results.

What a shift!

If you are one of those people who are easily crippled by the fear of failure, or you just want a more exciting approach to pursuing your goals, why not set them up as experiments?!

Caveat: Not every goal will be tenable to this. For example you may not be able to approach an important exam as an experiment, but you can approach your study methods as experiments to see which ones help you cover more material as well as assimilate or recall more. Get my drift?

How to design your experiments

Your experiments should help you test a clearly stated hypothesis, also known as an educated guess. In my case the hypothesis was that I could grow blog subscribership by about 100 over the course of two weeks if I gave out an e-book for free.

Now there is nothing that tells me that this will in fact turn out to be true, so it’s just a guess based on what I have seen other big blogs do.

Apart from the hypothesis, you will also need to define all the variables in your experiment. Which ones will remain constant and which ones could be tweaked. And also what process you will use. In my case the variables are: An e-book on a particular title (goal attainment), a means of getting it in front of people who may not already subscribe to my blog (Instagram? Facebook? Organic blog traffic/ shares?), and my delivery method. I find that the title of the e-book is an important variable but I have kept it constant for this run. What I am tweaking is the different ways of getting it in front of more people.

Pheeew! It’s been interesting, enlightening, and empowering all at the same time!

To get the most out of your experiments, you must be ready to try more than once, but never repeat failed experiments using the exact same variables and process. Remember Thomas Edison and his light bulb experiments? He tried thousands of times, but each time he changed something. And he eventually got it right, and wrote his name in gold. If you are not going to change anything, please don’t expect a different result. Like, seriously? Lol…

My experiment is still on, and hopefully I’ll learn so much along the way.

If you’ll like a copy of the e-book, you can get it here. Don’t worry, you will not be subscribed twice. And if you know anyone who could benefit from some of the things I share on the blog, please share this post with them, and ask them to subscribe. I’ll welcome them with a free E-book!

So, what experiment will you commence today?

Ideas include something you’ve really wanted to do, but have been silently afraid it might fail. Hey, make it an experiment, and it won’t matter so much if it fails the first time! You simply learn, tweak a few things and try again. Or at worst you disprove your hypothesis. It’s still learning! ;)*

Just make sure to keep in mind that it is indeed an experiment which might fail or succeed, so don’t commit money you cannot afford to lose.

Happy experimenting!

N.B: This is the launch I wrote about in my last post…..But, I have even more exciting stuff in the kitty! 2017 is a verb for me. A ‘doing’ word. Let’s do it together.


  1. tope says:

    Thank you Adenike.

    From someone whois afraid of failing. This is something i can work on. If i seee it as a learning curve it will encourage tryng agan.

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